Cloude9 Holdings Limited is a Funeral Startup business with an aim of delivering value to the bereaved families in the UK. The Marketing Dots team was elated to be able to deliver a Brand Identity for the Parent Brand of Cloude 9 Holdings, ‘Infinity Funeral Care’.
With a vision of improving the services within the UK Funeral Industry, the directors of Cloud9 Holdings Limited approached The Marketing Dots for creating a Brand that will reflect their ethos, and promise to the bereaved families. The instructions from the client included:
We wanted to come up with a name that would capture the brand’s unique identity. While we shortlisted the suitable brand names for the client, at the research stage we found that many of those were already registered and copyrighted in the UK for different purposes.
We started the project at the beginning of 2021 when the whole world was still fighting with Covid 19. Illnesses in our team as well as the client’s team, the project timeline was affected.
It was vital to come up with a brand name that reflected the Brand personality, promise and beyond.
For the naming process, we worked together with the client to explore their brand requirements and get a clear understanding of their brand personal and vision. We researched potential naming themes which centred around the following:
The key criteria for finding a name was to be memorable and the feel of personal touch. It’s very important that the audience feel a connection and a strong sense of trust with the brand name.
Before landing on the name ‘Infinity’, we explored a range of names which had relevance to the funeral services and bereavement. Amongst the shortlisted brand names, ‘Infinity Funeral Care’ was chosen as it depicted/reflected the working ethos, brand purpose and the brand promise of being there in the bereavement journey of the families always.